F. Farooq, S. Olav, R. Abreu De Paula, J. Hu
Health care industry is very rapidly evolving mostly driven by overarching goals of cost reduction and improvement in quality of care. With growing costs and rising populations comes an inevitable paradigm shift towards accountable care where organizations are focusing on cost reduction, standardized care and quality improvement like never before. In addition, with the information overload in clinical literature coupled with the difficulty in extrapolating evidence from clinical trials to real world settings, providers find it difficult to select appropriate therapy for each patient. There is strong focus in health care in improving operational performance and adopting technology-enabled process improvements. In addition the hard boundaries between entities like care providers, payers and life sciences organizations are slowly giving way to increased collaboration and shift in roles duly enabled by sharing of real world practices and operational data.