Cosimo Distante, Sebastiano Battiato, Andrea Cavallaro
Audience measurement is one of the key challenges for several media owners to understand, in an anonymous way, the level of engagement during the user experience. Consumers today have more media and channel choices than ever before. Future SmartTV, Retail and Digital Signage sectors are just few examples where video analytics may help developing the respective markets due to nowadays lack of metrics. In fact, grabbing anonymous information from the human being is important to measure the effectiveness of a campaign/television show and to take prompt actions to maximize the attention of people to the ad/show or to the product space.